From Regattas to Corporate Spaces

One Chair. Two Worlds. Custom Made for Both.

How Forma Marine custom folding chairs bring performance, comfort and brand identity to very different environments:

Morningstar — Corporate Identity in the Workplace

UCLA Women’s Rowing — Performance by the Water

Designed for marine use, our folding furniture combines portability, durability and customization for environments where identity and presentation matter.

At FORMA MARINE, customization means adapting a proven product to a specific environment, purpose and identity.

Two very different projects ~ UCLA Women’s Rowing and Morningstar, Inc. ~ demonstrate the versatility of our A6000 folding aluminum director chair, customized for distinct sports and corporate requirements.

We were commissioned to customize director chairs for the renowned UCLA Women’s Rowing team. The A6000 was a natural solution: lightweight aluminum construction for easy transportation, compact storage and quick setup, with durable design for frequent outdoor use. An embroidered UCLA logo created a strong team identity, combining comfort, portability and durability for coaches and staff beside the water.

We were also approached by a senior executive at Morningstar, Inc., a major American financial services firm headquartered in Chicago. This presented a completely different challenge. Morningstar, Inc.

The request was to adapt the A6000 Director Chair for a professional office environment in a distinctive bright red aligned with the company’s visual identity, while retaining the appearance and functionality expected from Forma Marine.

One Chair. Different Environments. A Common Philosophy

Rowing involves long training hours, exposure to water and changing weather, frequent transport and efficient organization during competitions. Our A6000 Director Chairs were customized for UCLA, with a folding aluminium frame for easy transportation, compact storage and quick setup at race venues and training locations.

For Morningstar, the challenge was balancing corporate identity with ergonomic comfort, durable materials and a bright colour for a professional workspace. The vibrant red reflected the company’s visual identity while retaining Forma Marine’s refined, minimal aesthetic and suitability for possible on-camera use.Morningstar, Inc.

For rowing competitions, the requirements are branded, comfortable folding chairs for coaches and staff, with lightweight, hard-wearing construction for frequent transport between locations.

UCLA Women’s Rowing and Morningstar represent two very different worlds, but both needed furniture combining design, function and identity.

For UCLA, that meant portable, durable seating for demanding days beside the water, customized to represent the team. For Morningstar, it meant adapting the same folding-chair concept to a corporate environment through colour and visual identity.

These projects show how FORMA MARINE’s lightweight aluminum folding furniture can extend beyond marine applications and can evolve beyond marine use into environments where design, portability and identity matter equally Efficient use of space, portability, durability and thoughtful design also create value in sports, corporate, hospitality and branded environments.